Have the courage to face the current facts!

Posted on November 22, 2011


Reality Principle

  Business owners need to practice the “reality principle,” which he defined as “being willing to face the world as it is, rather than the way you wish it could be.” How do you get from where you are today to where you want to be in the future? What are the steps that you will have to take to create your ideal future business?

Make a list. Write down every single thing that you can possibly think of.

You cannot resolve a problem or resolve a difficult situation unless you have the courage to face the current facts squarely whatever they are. Reevaluate all your business activities. Is everything you are doing necessary to win and keep customers? What savings could you generate by partnering with other companies to do work? What activities would you outsource without reducing quality or service to your customers?

Sometimes, just identifying and removing one critical block or obstacle can turn your company into a more profitable enterprise. Every business begins and grows around a set of core competencies, but there are almost always additional core competencies that you’ll need to acquire or develop over time. If your company is already the market leader, then explore what new areas you can excel in. Most of all, ask yourself what you can do, starting today, to begin to achieve those core competencies to create your business of the future.

Now make your second list: Write down what you would have to do to achieve your goals in the future.

Where do you want to go from here? What do you want to accomplish? Clearly describe the ideal desired outcome for your business. Project forward five years and imagine that your business was perfect. The greater clarity you have about where you want to be at a specific time in the future, the easier it will be for you to create a great business plan, or blueprint, that will enable you to get from where you are today to where you want to go. Be specific about your future goals and desired outcome.

Now that you have a real picture of where you are and where you are planning to go in the future, what you will find is that your people will now see someone that they will follow…. so lead on LEADER.

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