3 Steps to creating a plan that works for your online message!

Posted on January 10, 2012


It’s always been about the message.

 Does size matters? Many small businesses equate the number of “likes” or “followers” on branded social-media platforms to success, not realizing that it’s the quality of those likes and followers that is important. More people signing up to view your message doesn’t necessarily equate an increase in sales or even a bump in long-term or sustainable brand recognition. Just because it’s Facebook, Twitter, YouTube, MySpace or some other newfangled online or mobile-powered platform, the message still carries more weight than the medium.

It’s always been about the message.

It’s not about the platform or the technology. The technology is just a tool, and just because younger people were the first to use Twitter and Facebook, don’t think for a moment that older employees can’t effectively use them just as well.

There is no “one way” to manage your online positioning using social media. Instead, each company’s marketing strategy should differ depending on specific goals and target audiences. So remember to keep the message clear to those that are listening, then… the numbers will GROW!

Attract New Clients… Start Today!

You want to creating a profile that will attract a new client, try starting off with these 3 steps in mind. They can help you get started!

Follow these 3 steps to creating a plan that works:

1. Create a networking plan. Decide on the way you want to connect with your industry and which channels to use for which contacts. The more you connect, the more contacts you have, the higher your industry profile and the more likely your star is to rise

2. Keep the end in sight. Know what your goal is and plan your campaigns to create a realistic path. It doesn’t have to take you all the way there and it doesn’t have to have a clear route to your outcome. Remember, part of the reason for becoming an industry expert is to be found. Your only work is to put yourself in the line of sight of the right people for the right reasons. The rest will come together on its own!

3. Do a regular audit on your profiles and your goal. Are you almost there? Time to set a new goal further forward? Do you need to adjust your profiles? Update any information? Change the profile of people you connect with?

You don’t need to know how to do all of them (Facebook, Linkedin, Tweeter, Blogging, youtube) just the ones that will work best for you…. but you need to start Today!


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